Now many top companies are opting to use WeChat marketing as one of their marketing tools. Working or studying in China. Below is our step by step guide to opening your own WeChat subscription account. 83% were satisfied with their use of WeChat. Just as on Facebook, when a business opens their Official Account with WeChat, it has the possibility of acquiring followers. If you want to use WeChat to promote your business in China, you must have a WeChat Official Account and understand how to manage it. Before registering a WeChat account, you need to know which type of WeChat account you need. Offer prizes, POS advancements, pictures or stimulation to improve your change rate. Unlike Visa, MasterCard, Apple Pay and others WeChat Pay works on the basis of QR codes. With more than 300 million users, the mobile phone text and voice messaging communication service supports text and video chat, video calling, photo/video and location sharing, discovering new people, broadcasting messages, group messages and photo sharing. Opening a WeChat Official Account for a foreign business is simpler today than ever. Working or studying in China. The data is based on the month of November 2015 only. Upon sending notifications, WeChat … Go to the WeChat Official Accounts Platform. WeChat Brand Account’s (Official Accounts) are the WeChat equivalent of a Facebook business page and allows WeChat users to discover, engage, and receive updates. Setting up a WeChat official account allows brands to reach out a huge audience and raise brand awareness in an effective way. WeChat not only comes with standard communication features like free calling, text messaging, and video chat, but it also offers a popular “Hold To Talk” feature that makes messaging a breeze. Because phones can both scan and display QR codes all you need to have to either take payments or make payments is a smartphone and a WeChat account. WeChat advertising & Key Opinion Leaders . WeChat enrollment capacities can really change over your adherents into individuals. WeChat Official Accounts Platform, provides the individual, businesses and organizations with a new service platform for business services and user management. Creating an Official WeChat Account—also known as a WeChat business account—requires a fair amount of preparation. All updates are sent to the users’ subscription folder and users do not receive push notifications. Businesses based in the United States, South Africa, Hong Kong, India, Indonesia, Macau, Malaysia, Taiwan, and Thailand can use a WeChat official account to market WeChat’s estimated 100 million international users (including Chinese users in Hong Kong, Taiwan, and Macau), but you’ll be missing out on the massive Mainland Chinese user base. It does not allow WeChat Pay or APIs yet, but it has the core WeChat features. Get WeChat on your PC! Switching between them is very easy using these steps: Click on the account name on the Navigation page. 9. It’s already the optimal medium for reaching Chinese or Asian-American consumers, and that audience will only grow as the platform’s popularity continues to spread. After you’ve added yourself as an operator, you only need your … WeChat For Business As A Marketing Channel WeChat is a much more social tool than Weibo. Intended for: general interest, individual sales, entrepreneurs. These two-level interfacing menus are an imperative apparatus to better oversee connection with your fans. Use WeChat to drive traffic to your website and generate sales from China. You just hold the button, speaks the message and it’s gone!! WeChat official website offers a means of setting up a verified account. WeChat no longer accepts registration via email address, QQ number, or Facebook account.) 8. Content Creation & CRM. Aside from discussion in view of talks, WeChat empowers brands to set up a full smaller than expected site to finish their image understanding. WeChat features also vary by region. It doesn’t type your message and just sends your Voice to your friend. WeChat can handle all the ways your users want to pay, whether it is via Quick Pay, QR Code, In-App Web-Based, or Native In-App Payments. WeChat Subscription Account Vs Service Accounts. WeChat service accounts provide stronger support for customer service and CRM. 9. If you want to register for an official WeChat account go to: https://mp.weixin.qq.com. Because WeChat is not a search based ecosystem, when talking about WeChat Marketing, there are 2 main ways to promote your business or your brand: WeChat Influencer; WeChat Advertising or WeChat Ads; In China, the WeChat digital marketing budget are splitted between these 2 … Official Accounts. You can find Wechat users around you on the base of your location. You can likewise make inquiries to change over request to a few arrangements of recommended answers. Upon sending notifications, WeChat Official Accounts are brought to the top (we’ll see nuances about this topic in the section regarding different types of accounts). Apply for an account. Within Official accounts, you have a Subscription Account and a Service Account. Shanghai General motors use WeChat business account for daily trainings, internal cases, sharing and learning features, plus plenty of other stuffs. The newly registered WeChat Official Account has to select the subscribe account or service account. This is the section of WeChat which is most similar to WhatsApp / Messenger. Ensure that it is a color copy. They are also sales-oriented in that verified service accounts can apply for WeChat Pay functions and open a WeChat Store. In this blog post I want to follow up on the marketing aspect of WeChat. On the other hand, in order not to annoy or spam users, the posting frequency is lower than a subscription account. Sales-oriented brands that don’t need frequent publishing are also well-suited to service accounts. Connect and start chatting! Group Messaging on Whatsapp is restricted to just 30 members. This creates interesting opportunities to use WeChat as a customer service platform. WeChat Official Accounts are the WeChat equivalent of a Facebook page: they are an interface a brand can use to: Gather followers; Send them push notifications; Redirect them to a website/e-commerce; Most WeChat Official Accounts appear in the “Chat” section of WeChat. 1. 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